Momenta Acquires Little Yellow Bicycle

Momenta, a leader in the scrapbooking and crafting market, has announced the acquisition of the Little Yellow Bicycle brand and product line.

Recently launched in 2009, the critically acclaimed Little Yellow Bicycle brand has now become synonymous with beautifully designed scrapbooking papers, stickers and embellishments.  Post acquisition, the team responsible for the brand's creative vision will work with Momenta to continue designing new Little Yellow Bicycle (LYB) branded products.

"We are very excited about adding the Little Yellow Bicycle brand and its outstanding products to the existing Momenta portfolio," commented Michael Barker, President of Momenta.  "The LYB designs and products are a perfect addition to Momenta's extensive selection of paper crafting product lines in collaboration with the LYB creative team."

Ross Zachs, Vice President of Little Yellow Bicycle adds, "This acquisition will allow the Little Yellow Bicycle brand to flourish in new ways.  I'm thrilled that LYB found a home with Momenta and that they are committed to developing new and exciting LYB branded products for crafters everywhere."

Momenta welcomes all sales and service inquiries at their headquarters in Portsmouth, NH.  Wholesale orders and inquiries for LYB should be directed to Momenta's Customer Service at (800) 448-6656 or info@momenta.com.

Founded in 1979, Momenta (www.Momenta.com) is a leading designer and distributor of innovative crafting products to retailers world wide.  Based in the seacoast of New Hampshire, Momenta's acquisition of Connecticut-based Little Yellow Bicycle firmly cements the brand in New England.

Happy Day, Laurel

Laurel Lee Pollard, Online Publisher, Promoter

New England Paper Crafts
"Ensuring the inspiring world of paper crafts continues to bloom."

www.NewEnglandPaperCrafts.com

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